1.Proposal
2.Agreement
3.Onboarding
4.Direction
5.Development
6.Refinements
7.Package
DARK
Proposal
Prepared for:[Client Name] Project Title:[Project Title] Date:[Date]

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1.1  Introduction

Hello [Client Name].

Here's the proposal for [Project Title], as requested. Below is a short process, a little background, and a number at the end.

Have a read, then let's talk about what's next for [Name of business].

 

1.2 The Studio
Paba Studio© is an independent creative practice operating on a single standard with no sliding scale beneath it.

Grounded in multi-medium expertise and an approach that adopts a process that is investigative before it is creative, every output balances sharp execution with direct, friction-free collaboration.
 Recognition

Clients

1.3 Process
Discovery →①


It starts with understanding the objective, digging into the outline, requirements and essential research. Gathering context so the foundations are solid before the creative work begins.
Direction →②


With the groundwork settled, attention turns to the routes available. Concepts and visual reference are taken far enough to establish a look and feel that can be argued for rather than merely preferred.
Development →③


The direction gets put to work and brought to life, developed and refined so it works in every context it lands in, extended, expanded, polished and refined until everything clicks.
Delivery →④


Once the work hits the mark, everything is packaged up and handed over. No mystery, no missing pieces—just work that's ready to go from the studio screen out into the public eye.

1.4 Background
Based on our initial chats, 
The understanding of the project is the following.
[brief description of client's current challenge or request]




 In Detail

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1.5 Estimate

A.

Identity
Basic
The Basic essentials to get you off the ground. Curabitur vitae odio pretium, volutpat augue efficitur, ullamcorper ante. Nunc ultrices eget urna in aliquet. Nulla at ullamcorper leo. Aliquam egestas non lacus sed tempor.
Section A1
  • Logo Package
  • Colour
  • Fonts
  • Brand Elements (Patterns, Textures, Backgrounds)
Section A2
  • Menu Design & Templates
  • Signage & Wayfinding Design
  • Shop Frontage Design
  • 2 x Collateral Design
  • Bar / Gift Card Design
$20,000.00

B.

Identity
Standard
Everything included in Package A with the addition of the below:
Section B1
  • Logo Package
  • Colour
  • Fonts
  • Brand Elements (Patterns, Textures, Backgrounds)
Section B2
  • Menu Design & Templates
  • Signage & Wayfinding Design
  • Shop Frontage Design
  • 2 x Collateral Design
  • Bar / Gift Card Design
$B000.00

C.

Identity
Consolidation
The finishing touches, and the parts that elevate the identity to its best. Motion is what brings it to life, the infographic system makes it feel thorough and well built, and the guide keeps it consistent wherever it lands.
Section C1
  • Motion Elements (Logo / Graphic Elements / Intro and Outro Cards)
  • Infographic System (Charts / Diagrams / Visual Storytelling)
  • Standard Brand Guide (10 to 15 pages)
-
    $3500.00

    D.

    Identity
    Consolidation
    The finishing touches, and the parts that elevate the identity to its best. Motion is what brings it to life, the infographic system makes it feel thorough and well built, and the guide keeps it consistent wherever it lands.
    Section C1
    • Motion Elements (Logo / Graphic Elements / Intro and Outro Cards)
    • Infographic System (Charts / Diagrams / Visual Storytelling)
    • Standard Brand Guide (10 to 15 pages)
    -
      $4000.00

      1.

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      Test2
        $10.00

        2.

        A
        Test Test
          Test Test
            $4.00

            1.6 Next Steps

            Keen to move ahead?

            The next step is the agreement, where the figures are nailed down and the work and timeline is set out in full.

            Simply reply via email [info@paba.studio] and we can move forward from there!


             Some of the fine print.

            • All figures are in AUD and exclude GST.
            • This estimate is valid for 30 days from issue.
            • This proposal is an indication of work rather than the final agreed scope. The final deliverables, process, revisions and timeline will be defined in the next stage (2. Agreement).
            • A deposit is required before work begins. Work starts once it has cleared, with the balance invoiced on delivery. Invoices are payable within 7 days.
            • Work outside the agreed scope is quoted separately, or charged at an hourly rate of $150.00.
            • Third-party costs are not included. Font licences and any stock imagery are purchased in your name and remain yours.
            • Full ownership of the final approved work transfers to you on final payment. Paba Studio retains the right to show the work in its portfolio and case studies.