DARK

Proposal

Prepared for:

[Client Name]

Project Title:

[Project Title]

Code:

[XXX0000]

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1.1 Introduction

Hello [Client Name].

Here's the proposal for [Project Title], as promised. Below is a short process, a little background, and a number at the end.

Have a read, then let's talk about what's next for [Name of business].

1.2 The Studio

Paba Studio© is an independent creative practice operating on a single standard with no sliding scale beneath it.

Grounded in multi-medium expertise and an approach that adopts a process that is investigative before it is creative, every output balances sharp execution with direct, friction-free collaboration.

Recognition

Clients

1.3 Process

Discovery →①

It starts with understanding the objective, digging into the outline, requirements and essential research. Gathering context so the foundations are solid before the creative work begins.

Direction → ②

With the groundwork settled, attention turns to the routes available. Concepts and visual reference are taken far enough to establish a look and feel that can be argued for rather than merely preferred.

Development →③

The direction gets put to work and brought to life, developed and refined so it works in every context it lands in, extended, expanded, polished and refined until everything clicks.

Delivery →④

Once the work hits the mark, everything is packaged up and handed over. No mystery, no missing pieces—just work that's ready to go from the studio screen out into the public eye.

1.4 Background

Based on our initial chats,
The understanding of the project is the following.
[brief description of client's current challenge or request]

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1.5 Estimate

A.

The Basic essentials to get you off the ground. Curabitur vitae odio pretium, volutpat augue efficitur, ullamcorper ante. Nunc ultrices eget urna in aliquet. Nulla at ullamcorper leo. Aliquam egestas non lacus sed tempor.

Section A1

Logo Package
Colour
Fonts
Brand Elements (Patterns, Textures, Backgrounds)

Section A2

Menu Design & Templates
Signage & Wayfinding Design
Shop Frontage Design
2 x Collateral Design
Bar / Gift Card Design

$A000.00

B.

Everything included in Package A with the addition of the below:

Section B1

Logo Package
Colour
Fonts
Brand Elements (Patterns, Textures, Backgrounds)

Section B2

Menu Design & Templates
Signage & Wayfinding Design
Shop Frontage Design
2 x Collateral Design
Bar / Gift Card Design

$B000.00

C.

Section C1

Menu Design & Templates
Signage & Wayfinding Design
Shop Frontage Design
2 x Collateral Design
Bar / Gift Card Design

Section C2

Menu Design & Templates
Signage & Wayfinding Design
Shop Frontage Design
2 x Collateral Design
Bar / Gift Card Design

$C000.00

D.

Section D1

Menu Design & Templates
Signage & Wayfinding Design
Shop Frontage Design
2 x Collateral Design
Bar / Gift Card Design

Section D2

Menu Design & Templates
Signage & Wayfinding Design
Shop Frontage Design
2 x Collateral Design
Bar / Gift Card Design

$D000.00

1.6 Next Steps

Keen to move ahead?

The next step is the agreement, where the figures are nailed down and the work and timeline is set out in full.

Simply reply via email [info@paba.studio] and we can move forward from there!